Mackinac Jane’s Audio Tours is a self-guided audio tour company on Mackinac Island created by two long-time locals. The goal was to establish a distinctive brand and engaging website that captures the spirit of Mackinac Island while offering visitors an effortless and enjoyable tour experience.

We began with in-depth research—analyzing the competitive landscape of tour companies on Mackinac Island and studying successful models worldwide. From there, we defined the company's mission, core values, and ideal audience, shaping a brand foundation built on six key pillars: Approachable, Friendly, Simple, Fun, Educational, and Distinctly Mackinac.

With a strategic foundation in place, we built a visual system complete with a comprehensive logo package, brand illustrations, a custom website, print collateral, social media templates, and ongoing web support.